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Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Jul 26, 2016

This week, I interview Jessica Rhodes.

And we share the same passion, which is podcasting.


Jessica decided to take the plunge and put herself out there, hosting her own show a few years after she had started her business helping people get booked on other podcasts.

And I am sure that a lot of you relate to what she experienced.

Having these thoughts that people won’t like what you do.

Or being so afraid that things don’t work out for you.


Well, today, she’s glad that she started all of this. It totally pays off!


We get into a very interesting topic: business structure.

A lot of online business owners (beginners) don’t know which type of service to offer first. Should it be coaching, membership, writing a book…

And Jessica explains how it has to do with testing. Trial and errors.

But the most important thing? Hire a coach! It will help you avoid so many mistakes…

Especially with helping you finding your price points. To make sure that you are not charging too much or too low!


We continue the conversation on a very interesting topic.

Lately, on Facebook, there was a thread about how much podcasters are getting pitched by companies who want to find podcasts to feature their own clients. I share that I receive a lot of these too.

Jessica and I express what key points you should consider in your pitch to make sure that the podcast host will say yes to you.

We bring up also that you have to pay close attention on which shows you decided to pitch already… So you don’t connect the same person with the same show over and over.

Oh. And by the way… Should you use templates emails? Forget about them! It doesn’t work.

This interview is filled with great value, if you have a podcast or wish to start one.


Ways to connect with Jessica: