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Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Sep 20, 2016

Name of guest: Courtney Daniel

When I was a little girl, my cousin Daphney and I would correspond via mail.

Sending ourselves letters. Secret letters. With special coding. So only both of us would understand the message.

We called our system the Messenger Cousins.

I was 9 years-old.

We still talk about this today and are amazed about how we were patiently writing these coded letters.  We also took extremely good care of sending them on nice paper. Always.

Why Handwritten Letters?

I tell you that story because my guest this week is a personal correspondence liaison. She specializes in sending handwritten letters, cards, and correspondence to create lifelong memories.

Courtney is fighting against the posts, the tweets, the text messages or the pictures that are sent quickly on social media. The communication changed through the years…

But even if it did, people are still very excited about getting a handwritten letter, which is more likely to get opened as opposed to something with your typed name on it.

As Courtney says:

“It is more meaningful to sit down and express, in that moment, how someone felt and then for the recipient to get it. They are going to hold onto that for a long time!”

Courtney’s business and interview might also be a reminder for you to include direct mail into your marketing strategies.

There is way less competition when you send direct mail then there is in people’s inbox!

So could you imagine how much more your message will be read and considered, if it’s right on target with what the person receiving it is looking for?

Think about it.

And by the way, if you are grateful for someone being in your life today, send that person a personalized card or letter. The impact on your relationship with that person will be huge!

Enjoy the interview!

Ways to connect with Courtney:

Facebook & Instagram: @cdanieldesigns