May 31, 2016
Justin is the co-founder and president at Conversion Fanatics and the best selling author of ‘How to double your customers, sales and profits with A/B testing’. Justin is a 14 year veteran of digital marketing having worked on hundreds of profitable campaigns. A self proclaimed numbers junky with a firm belief that the numbers don’t lie, has a knack for finding holes in marketing campaigns and offering simple solutions to quickly plug them, effectively improving the results. An avid student of marketing and business, he firmly believes that you must continue to improve daily in order to stay ahead and succeed.
In this interview Fabienne and Justin talk about testing, converting and optimizing to make a business sales grow faster. How one can create a world class company with incorporating systems and processes. What are the key factors when it comes to a target market and how to make your sales & landing pages more attractive for customers to buy more. Justin differentiates between strategy and tactic of converting an online business into a system so that it can run even if the owner is not present. How to make use of a great team of employees to make it work for you & your business. His viewpoint is that in order to have a competitive advantage over competitors a business must constantly evolve it's marketing message. Any place that is a touch point for your visitors, optimize it! Listen to this amazing discussion where Justin shares ALOT of valuable and authentic info on optimization & A/B testing!