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Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Sep 6, 2016

Name of Guest: Olivia Charlet

Olivia has a unique background.

You know how online entrepreneurs aim for the location independence lifestyle? Well, Olivia had that type of experience growing up, living in several countries.

And it felt amazing for her.

For some people, traveling abroad might feel scary, or giving the impression that you are losing ground… But in fact, Olivia explains that the “ground” at that time was her family. They were pretty tight, and that is where she felt her security was.

Meeting so many different people and having to adapt to different societies and countries, Olivia became very good at quickly “sizing” people and knowing right away if they are a good fit for her.

And in business, especially in online business, you need that sense of recognizing if a potential client has all the criteria to become your actual client.

Then, we dive into a huge mistake that online entrepreneurs do when they begin: they want to please everyone…

So let’s go with a step-by-step in order to find clarity. 

  • Look at when are the times whereby you are most in flow, when things come naturally to you, where hours roll by and it feels lke it’s been minutes, where people tell you: how do you do that so naturally and easily?
  • Ask a couple of friends, ex-colleagues, colleagues or parents to list what you are incredible at and own it.

Another struggle that online entrepreneurs have is that they find it hard to stand out online.

And what we discuss is how it is crucial to be in total alignment with your message, being fully unleashed and speaking from the heart, sharing the truty, talking about what you believe in and what you stand for.

In other words, you have to be willing to share the real you, the vulnerable you and that’s how you will attract more people to you.

Then, of course, try to find out what your audience wants and give it to them!

And here is one last thing:

Nowadays, compared to a few years ago, people also want to know about you as a person, not only as a business owner. They want to get in touch with your human side too. Be opened to share it with them.

And using live streaming, either if it’s Facebook live, Periscope or Snapchat, is an incredible way to deepen that bond with your audience.

A great interview!

Ways to connect with Olivia:

Facebook group: 

Dare to Dream with Olivia Charlet