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Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Aug 30, 2016

Name of guest: Charm Fernandez

In this episode, Charm and I start the conversation with a big mistake that she did when she was still in the startup phase of her business.

Her website was hacked and she did not host it with a very reputable company.

Since she was helping people with their websites and recommending that company at the time, she realized that she had to up her game and standards, so she would show the right example to her clientele and ensure them website security with another hosting company.

That was a great reminder that as online business owners, we absolutely have to be congruent about what we say and what we actually do!

The One Rule 

And since we are talking about websites, Charm states the only rule to apply in order to transform your website into a high-client magnet machine:

Taking your potential clients to a path! 

Don’t leave them hanging.

Falling on your website and leaving without any call to action.

In extension to call to action, we specifically talk about where you should put your opt-in boxes.

Meaning a place on your webpage, where people can enter their email address and get something of value for free.

But then, if we go back to the only rule to respect, it’s important to have a path for that new subscriber of yours who definitely want to know more about you and how to fix his/her problems.

Charm goes also into mentioning the crucial tool to install on your website in order to get input on where people click, what they are most attracted on, etc.

About Membership Sites

Then, the last subject we dive into is membership sites.

Here are some questions that get answers:

Should you transform your online business into a membership sites?

  • What are the advantages and disadvantages of them?
  • How to craft your membership site?
  • What about the content of your membership site?

Lots of value.

Specific and precise actions to take.

Tremendous amount of help, especially if you are in the startup phase.