Sep 15, 2015
Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV and Stick Like Glue Radio. He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. He is the founder and President of Custom Newsletters, Inc., parent company of No Hassle Newsletters, No Hassle Social Media, The Newsletter Guru’s Concierge Print and Mail on Demand, Magnetic Attraction and Retention Training Program (MARS), Success Advantage Publishing, Double My Retention, Stick Like Glue Radio, and Newsletter Guru TV. Jim has launched 6 books and created many successful entrepreneurs.
Jim fought cancer and was unemployment for a long period of time, but once he got the idea that he had to start his own business he instantly got excited. At that time he thought that only this thing can save his life. With 0 revenue but strong motivation he took his idea to next level. Then he didn’t quit. He figured out the secret sauce. Sometimes people wonder why things are not working, it’s because they don’t take any decision or there is no engagement then it’s useless. It’s the main theme of his latest book called ‘Decide’. He has been studying entrepreneurs and business owners whole his life and he said that one of their uncanny ability is not only to accept the challenge, but they look at the opportunity, they take it’s pros & cons and decide. 80% of the people who start a new business lack how to market and grow that business. When you finally understand effective marketing, branding and positioning that’s when the business succeeds. “You will earn significantly more income for who you are and what you do.” It’s the person who is recognized, who is the brand himself for his business. His idea of success is to have freedom in whatever you do. Listent to this interview to learn secrets of marketing & branding yourself and what you're good at!
You can learn more about Jim at www.thenewsletterguru.com