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Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Mar 1, 2016

Laura Roeder is the founder of Edgar, a new social media automation tool designed to prevent updates from going to waste. Since 2009, she’s been teaching entrepreneurs how to harness the power of social media marketing and create their own fame at LKR Social Media. She was named one of the top 100 entrepreneurs under 35 in 2011, 2013 and 2014 and spoke at the White House about the value of entrepreneurship.


In this interview Fabienne & Laura discuss about Edgar, the story behind it & the social media world & why it's important to use it for one's business. Laura thinks that when you are working yourself on your business you know what & how you want it, and it helps in designing the business of your own choice. This helped Laura in creating Edgar. She took a process from her business & changed it into a social media automation tool. Laura thinks that one can just get paid in teaching people on how to use social media properly. In her opinion, social media is more scalable and leveraged business model. Laura has explained the pros & cons of using Twitter & Facebook for a business, and she has also shared her opinion about live streaming getting popular these days on blab and Periscope. Listen to this interview to get the answers & advice from a social media expert & creator of Edgar!